From zero to one million users — and a successful acquisition
Live commerce had no dominant mobile platform in Canada. The window required real-time video, payments, and social features working simultaneously at scale.
Live commerce had no dominant mobile platform in Canada. The window required real-time video, payments, and social features working simultaneously at scale.
Built native iOS and Android with real-time streaming, in-app purchasing, seller dashboards, and push notification infrastructure designed for concurrent live sessions.
Grew past one million users. Platform infrastructure remained stable under peak concurrent load. Successfully acquired — the first of two platform exits for Saigal Media.
Chose native over cross-platform for performance headroom. Built a custom real-time event system over WebSockets rather than using a third-party service — critical for controlling latency at scale. Payments integrated via Stripe with our own escrow layer for marketplace transactions.
The biggest challenge wasn't the technology — it was understanding which seller behaviours drove buyer retention. We built extensive analytics early, which made the difference during the acquisition process.