Our story

Twenty years of building
companies, not just software.

Most agencies build to spec. We've built products we believed in, scaled them to millions of users, and sold them. That's a different kind of experience — and it shows in everything we build for clients.

The timeline

2005
Founded

Saigal Media incorporated

Custom software and mobile development in Ontario. iOS and Android before either platform reached critical mass.

2012
Scale

Getitlive reaches 1 million users

Live commerce platform built in-house. Scaled, monetized, and successfully exited.

2014
Milestone

FIFA Women's World Cup

Soccer Pro app shipped for the 2014 Women's World Cup. Enterprise scale, real deadline, international audience.

2016
Enterprise

BRP dealer network tools

Dealer-facing mobile applications for Ski-Doo and Sea-Doo deployed across North America.

2019
Exit

MARL Real Estate App acquired

100,000+ real estate users. Second successful platform acquisition and exit.

2023
AI

CrimeLens — AI platform launched

Real-time machine learning over geospatial crime data. AI as load-bearing infrastructure, not a demo.

2026
Now

AI-powered platforms and enterprise systems

Building intelligent software, SaaS platforms, and enterprise systems for companies across North America.

The founder

Photo
here

Swaleh Saigal

Founder & CEO

Ontario, Canada

Started Saigal Media in 2005 building iOS and Android applications before either platform had reached critical mass. Early mobile gave us experience with constraints that most agencies never encountered.

Built Getitlive — a live commerce platform — from an idea to over one million users, then sold it. Built MARL — a real estate intelligence app — to 100,000 users, then sold that too. Both exits were strategic, not distressed.

Along the way, built for FIFA, Scotiabank, BRP, Purolator, Cube Bikes, and Backrack. Real brands, real deadlines, real stakes.

Now building AI-powered platforms and enterprise systems for companies that need more than a development shop — they need a partner who has already been through what they're facing.

How we work

Honesty over comfort

We push back when your idea needs it. We tell you what not to build. This costs us some short-term revenue and saves clients significant money.

Outcomes over deliverables

We measure success by what your business achieves, not by what we shipped. That's a founder mindset — not a contractor mindset.

Long-term thinking

We've been doing this for twenty years. We take on clients we can grow with. We decline projects where we can't genuinely add value.

What problem are you trying to solve?

Tell us about it. We'll tell you whether technology is the right answer — and if so, what good technology looks like for it.